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Search Engine Advertising
Search engines become more sophisticated every day, and there are millions of web sites competing for that number one spot in natural search engine results. We optimize your site so that it won't be ignored by the search engines, and get excellent results for our customers. Sometimes, though, paid search engine advertising is the most effective way to promote your web site and your business.
Read and share our informative breakdown: "The 19 Differences Between Search Advertising and Traditional Media Advertising (pdf)"
Search engine advertising campaigns are highly targeted, using very selective search terms and focusing on a geographic area. Do you need global ads, or just to reach your local service area? We can set your campaign up either way, and change it quickly as your needs change.
Search marketing is very cost effective. You only pay when a shopper clicks through to your site. Those who search and click are ready to buy now.
We tailor your campaign precisely for best effect. We tune your search term list and ad copy for maximum traffic and response rates. Your ads appear in the "Sponsored Links" areas of the major search engines and their advertising partners.
When Does Search Marketing Work?
Search advertising works best for products and services people already know they want. For example, if you sell outdoor furniture in Cincinnati, we'd set up ads to show only in Cincinnati during the warmer months. People in need of outdoor furniture would search for "deck chairs", "market umbrella" and similar keyword phrases, see your ad and click on it to see your offerings.
When Should You Avoid Search Marketing?
Search ads don't work well for brand new product categories, like atomic-powered toasters. If shoppers don't know the product exists, they can't be expected to search for it. Simlarly, if your prospects don't routinely search online for what they want, search marketing will not work for you. Nowadays, most people with good Internet connections make extensive use of search engines before they go shopping. But search ads won't sell atomic toasters to the uncontacted indigenous tribes of Brazil.
Search Ads Bring Traffic
If for some reason your web site fails to well-represent your business and your products, the best first step would be a snappy redesign. Search ads bring people to your web site product page. The page itself, and your follow-up to inquires, must persuade the shopper to buy. With your feedback, we can fine-tune the keyword phrases and ad copy to maximize the chances of a sale.
The Complete, No-Worries Search Advertising Package
Our search engine advertising package includes ad copy, optimization, search term research, search term optimization, campaign setup and management. That means we make the most of your advertising dollars, with optimum positioning, click-through and response rates. Campaigns start at just $300/month with a 3 month initial contract.
We've run effective search ad campaigns since 2002, managing well over $800,000 in online marketing budgets. We know where, how and when to get you the most qualified web traffic for the least money.
Call (540) 381-9290 or email us. Get your products in front of eager shoppers, efficiently.
