Shopping Enabled Web Sites
We'll help you choose an online shopping solution to suit your exact business needs. If you have a broad product line, with lots of options per product, your best option may be a full-featured SFW Shopping Cart. For a smaller group of products, our simpler Online Ordering via PayPal option may be a better choice.
Technology alone will not sell online, and a checkout process doesn't help if shoppers don't understand your product. You need ways for your shopper to experience the product remotely. That's where Experimental OwnershipSM comes in.
Experimental Ownership
Step by step checkout allows shoppers to know where they are in the process and what shipping costs will be. No surprises!
Product heft, texture, taste and smell cannot be presented directly on a web page. To meet this challenge, we've developed ways to assist your shopper with her Experimental Ownership process.
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Product Videos A presenter holding your product helps your shopper understand the size, heft, shape and features. Video can also show how to use your product, what it sounds like and exactly what it does. Video can also tell the story of your item, which is sometimes more important than any other feature. It works for QVC and HSN - why not for you?
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Professional Product Photos Next to videos, the most important enhancement for selling online is a professional product photo. We'll arrange a product photographer for you on request.
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Multi-viewers Several photos of a product, each taken from a different side. Your shopper clicks buttons to see the various views, and it's almost like turning the item over in their hands.
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Interactive floor plans Scaled apartment or condo floor plans, with furniture icons your shopper can drag around to arrange her own virtual furniture. Pressing the arrow keys turns a furniture item to it's proper orientation, allowing shoppers to "try out" the property before buying. Plus, it's printable for reference on moving-in day.
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Portfolio Tours Shoppers page through photos of finished projects to see what their dream project could really look like. Great for home builders, interior decorators or anyone who does custom work.
SFW Shopping Cart
Our full-featured shopping solution allows for an unlimited number of products, gift certificates, coupons and multiple size, style and color choices per product. We focus on usability for both you and your shopper.
We create a secure backstage area where you can easily:
Add products
Adjust prices
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Change item status (in stock, back ordered, clearance, featured)
View orders
For the shopper, we provide:
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Thoughtful product presentation to help her visualize owning the item.
Shopping cart status on each page of the web site.
A secure checkout, where the shopper not only sees where they are in the process, but how many steps remain and what takes place in each one.
Shopping Success
To be successful, your shopping site must meet your business objectives. We will create a site to meet those objectives without requiring you to change your processes. Here are 3 examples of shopping cart customization:
We set up the shipping calculations to match your policies, not the other way around.
You can offer coupons and gift certificates for use online.
Customers may enter a gift card message, if that suits your product line.
Order Confirmation
When a purchase is completed, the buyer receives an email confirmation of the purchase, complete with order details. In addition, the you receive an email notification that an order awaits fulfillment.
Highest Internet Security
Online shoppers need security for their payment information, and online merchants need security for their product information and pricing. We provide it.
The entire shopping checkout sequence occurs over a highly encrypted Internet connection. Our fast servers ensure speedy responses, despite the extra security workload. We store your customers' payment information securely as well, and for only as long as it takes for you to fulfill the order.
You process credit card payments through your existing merchant account. Unlike some web design companies, we don't take a percentage of your sales or expose your business to automated credit card fraud.
Our secure certificate, which verifies the identity of Service First Webmasters on the web, is provided by GeoTrust and backed by Equifax.
Online Ordering via Pay Pal
Many small businesses can use our economical Online Ordering system, which integrates your site with a customized PayPal shopping cart and checkout functions. Here's how it works:
On a product page on your site, shoppers choose up to 2 product options, then click the Buy button. This adds the item to a PayPal shopping cart customized with your logo. Shoppers can then check out by logging in to PayPal or choosing to pay by credit card. They can also click the Continue Shopping button to return to your site. From there they can add more items to the cart as desired.
Your shoppers do not need a PayPal account. You don't need a credit card merchant account beyond the free PayPal business account.
As part of the site development process, we help you set up your PayPal profile options. We build your product pages with product option choices and Buy buttons that take shoppers to your customized PayPal shopping cart page.
Online Ordering via PayPal allows you to accept credit cards and PayPal payments online with instant authorization at very low cost. It is simple, secure and reliable.
Call us about adding online shopping to your site.

