Customers Say...

"Thanks for being so flexible in working with us on the design. We are all very pleased with the results."

- Margaret Galecki, Coldwell Banker Townside, REALTORS^®

Production Process

We provide complete web site services - including all of the details that the other company forgot to mention. Completion time for a site depends on its size and complexity, and on how quickly we receive the content from our customer. A standard 5-page site usually takes about 2-3 weeks.

1. Establish Goals

The first step is figuring out what the web site needs to accomplish. Do you need to teach customers about your service? Will you show pictures? How will prospects submit inquiries? What if they are ready to buy right now?

Your domain name is an integral part of your web presence. Whether your domain name will reflect your product or your company name is an important decision that must be carefully evaluated. We'll help with that, and assist in finding the domain name (or names) that meet your web objective.

Count on SFW

Business owners need a professional webmaster to rely on, the same way they rely on their CPA and their attorney.

2. Decide on Special Functions

Once we know what the site must accomplish, we consider which web functions will add value for visitors and save you time and effort back at the office or store.

We make each design choice - information placement, position of graphics, color, font - for best appearance and usability. We design for ease of visitor use, not for ease of programmer coding.

3. Design the Look and Structure

Weather is important in construction and the concrete industry. SFW's weather feature provides valuable information to the client's customers.

Once we know what the site's goals are, and how best to reach those goals, we can establish a custom look for your web site. Based on your existing logo and corporate color scheme, or on other starting suggestions you give us, we'll create a polished page layout to present information clearly and logically.

Design isn't only about visuals. We pay close attention to the structure of your online information. Without order and structure, information loses most of its value. The more orderly and logically arranged, the more valuable your information becomes.

4. Add the Content

You'll need to provide us with the information and photos to place in your site. Once we have all of the information in hand, we can organize and present it to your customers.

5. Preview the Web Site

Customers Say...

"As usual you are way ahead of the game, and we appreciate it."

- Tom Jones, Midwest Cyclery

After the pages are built and content is placed, you'll have an opportunity to review the site - to make sure you've got everything there that you wanted to include, and to thoroughly proofread the site. (We make every effort to avoid typos and other errors, but sometimes they get by us.) Once you approve of the site, we'll make it live at your domain name.

6. Go Live!

One great feature of web sites is that you never have to be completely "finished." New information will make your web site more valuable to customers and prospects. Remember to sign into Updates Anytime ^SM and keep your web site up to date!